Hi, I’m Kevin and I’m a copywriter.
Also a poet, musician, cyclist, sometimes woodworker, sometimes DJ—but mostly a copywriter. I tell brand stories across digital, print, and beyond. Currently guiding the voice of retail brands, bringing a piquant point of view, sharp editorial eye, and keen ear for the musicality of language to shepherd copy creative from conception to completion.
Characters count. Character counts.
I distill big ideas into copy that goes down smooth and lingers on the tongue. Every syllable, space, and semi-colon is placed with purpose, because words matter and communication is complex. It’s the difference between plastic-bottle whiskey and a smokey small-batch bourbon finely aged in charred oak barrels.
What I’ve Done (A Curated Selection)
Paul Fredrick
Spring/Summer Catalog
May 2023
Print & Web
Paul Fredrick
New Customer Welcome Email Series
2023
Email
Paul Fredrick
Reactivation Postcard
Holiday 2022
Direct Mail
Paul Fredrick
”Our Story” (Website About Us Page)
Winter 2023
Web
Velo Orange
Spring 2020
Email & Web